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Raihan Ali
Apr 04, 2022
In Welcome to the Forum
The black friday sales cycle starts earlier each year. It's email list no secret that customer expectations have kept pace: rising open rates and clicks on holiday emails are also happening earlier. Retailers sent 26% more emails in 2018 (compared to 2017). Ways to plan your black friday strategy early include:start marketing now. Don't wait until you have already decided on the size of turkey you need this year. Plan your black friday marketing campaign now and you'll avoid the noise of all those other companies who haven't planned ahead (like you have). Boost your mailing list. We talked about ways to grow your email list. Update your email list signup ctas in early november. Let people know they absolutely want to receive your black friday newsletter. Prepare your website. Create special banners on your website to tease your promotions. Create a landing page for people to email list get a taste of your black friday deals (and capture even more emails). Prepare your abandoned cart automations. As customers search for the best black friday deals, they're adding things to their carts to save later. Abandoned cart emails were the top performing vacation shopping automations, with:34% opening rate 9% click-through rate 2.13% conversion rate black friday is an extended flash sale (with more bells and whistles). Read our article to learn more about how to email list create a black friday flash sale. How to write a black friday email? Here are the top 10 strategies to use in your black friday marketing emails:write an attention-grabbing subject line (casper) all about urgency (pretty little thing) showcase your black friday deals (national geographic)show off your best graphics (bb dakota) create a copy that says it all (cards against humanity)free the gifs (carhartt) use humor (but with caution) (redbubble) make holiday shopping easier for your customers (penguin)stand out (rei) optimize for mobile (electrical objects) once you've seen these strategies used in the following
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Raihan Ali

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