Homepage Articles Marketing Three takeaways from the Nottingham Digital Summit 2018Three takeaways from the Nottingham Digital Summit 2018Posted: 2021-07-14 Our review of the inaugural digital event Last week I attended the Phone Number List first ever Nottingham Digital Summit , designed, managed and run by local agency Hallam to champion digital excellence in the city of Nottingham. The event featured an interesting mix of inspiration, innovation and knowledge across a range of digital disciplines, from UX and SEO to content marketing and design.
Additionally, the conference supported a good cause, raising over £15,000 for Framework , a Nottingham-based housing association dedicated to providing opportunities for homeless and vulnerable people in the East Midlands. There was a lot to Phone Number List take in and digest from the summit and the Hallam team did a brilliant job of summarizing all the different sessions in detail . I would recommend taking the time to review these individual summaries, which also include links to the speakers and their slides. With that in mind, rather than providing a full summary of the conference, I've identified a handful of interesting takeaways that stood out and got me thinking.
1. Increase your content marketing efforts Kirsty Hulse from Many Minds gave a fun, practical, and thought-provoking presentation on the benefits of cheap, scalable, yet effective content marketing. At first, I was a little skeptical of the Phone Number List concept of "scalable" content marketing, however, Kirsty's post was aimed at mitigating the failures of large, expensive content marketing campaigns by creating smarter, smaller content to spread the risk. An ingenious thought for both small and large brands. Good content marketing doesn't always require a lot of money and relies on a good idea, backed by data and a useful, shareable asset. But what can you do to generate ideas, data and assets quickly and efficiently? Kirsty had some handy tools and very helpful suggestions: Creative Conduct a simple, timed brainstorming exercise based on the core brand idea.