We are marketers and customers at the same time . This double status, this simultaneous standing on both sides of the desk, makes us even more aware of our task. As customers we know that we don't want our freedom to be influenced, that advertising must bring value and not annoy us, it must be meaningful, non-invasive. It must intercept our needs and interests. As professionals in the sector, we know that the task is difficult, considering the increasingly cross-device habits of users. People are tired of marketing that is too often self-serving. The rapid rise of digital has led to rapid, dynamic, ever-changing consumer habits . The effort required for marketing has exponentially increased, with increasingly less intelligible.
More branched customer journeys, disconnected fromto mobile number list bounce between multiple devices. The cross-device attitude will only get stronger : it is a question of acknowledging it and acting accordingly. To guide and involve people we need to get to know them, to get to know them we rely on data . If real time dominates the scene tomorrow, it will be in real time that we will have to act . People-based marketing is exactly that.How to build next generation B2B sales capabilities Julia Luzi Published by Giulia Luzi New-sales-b2b-header Between the upheavals of recent years and.
The increasingly important role played by technology, selling in the B2B sector is changing significantly. Today it is essential to invest in the retraining of sales teams to equip them with the necessary skills to respond to new customer needs . The ability to sell customized solutions will be crucial if you want to achieve better results and higher revenues. Sales teams, in addition to a deep knowledge of the product, will have to demonstrate specific skills to hook the prospect and guide them through the funnel. According to the results of some surveys conducted by McKinsey.