We know that the Google search bar is most often a great receptacle for prejudice, we suspect less the influence of the keyword, by association game in a long tail or through similar searches. Thus, he relates the power of certain influencers by quoting one of them, which is not the least, Barack Obama, former President of the United States. Following the San Bernardino massacre, his speech had a particular impact in the search engine, thanks to one sentence in particular: "Muslims are our friends, our neighbors, our co-workers, our sporting champions an.
Yes, they are also our women and men in uniform who are ready to die to defend our country” . Until then, the search engine relayed associations of negative keywords fax list to the term "Muslim", in particular the word "terrorism". After this speech, the negative requests had not diminished, but others were appearing. New searches came up as a Google suggestion, linking the term “Muslim” to that of “soldier” or “athlete”. RankBrain: When Google Search Deciphers Your Psyche This makes it possible to remember that a digital SEO strategy is not only dependent on an SEO strategy.
Google analysis robots , but must be understood in a much more global way, calling on social networks, influencers and focusing on the content itself, in a “brand content” strategy. From this example, we measure how much our research brings us up to date. It also shows the active power of Internet traffic and how words can have an impact, or even serve as an influence strategy in the context of a digital campaign. Aware of this phenomenon, on August 13, following the violence in Charlottesville, Barack Obama sent a message of tolerance, taking care of words and image.