Many retailers have been taking advantage of this development for some time, by successfully selling across borders via these platforms. Naturally, this also creates major dilemmas. On the one hand, these platforms provide an easy gateway to potentially large volumes, but they also provide an increasing dependency. It is advisable for advertisers to experiment with this in any case, so that you can decide on the basis of that how you want and can not use this. 12. Retention as a basis, but also as an opportunity for growth Good retention figures should always form the basis.
However, that does not always appear to be the case. The acquisition costs per customer are now very much on the minds of many advertisers. It is a number that is not only known, but also a number that is controlled daily and people are working on to improve. Strangely enough, this unfortunately does not apply to the retention figures. What the job function email list first order yields is often clear, but if you ask the question what a customer will yield over several years, it often remains silent. As a result, it is not experimented with or optimized for. That is not logical at all, because that number is of very great importance. It not only determines the return you can make on your online marketing investments today, but also determines how sustainable the strategy you are currently pursuing.
Customer retention rate. Image source: r-bloggers The margin you make as a retailer on the sale of one telephone or television will often not differ that much. But, if the customer orders something from you 5 times a year, and only 2 times from the competition, the differences suddenly become very large. The basis for a huge flywheel is then quickly laid. Many large parties have seen this early on and have acted accordingly in the implementation of their strategy. Amazon promotes retention with Amazon Prime, among other things.