In the first place, it dates back to around 2010 that the development of physical stores began to attract attention. At that time, companies such as “ Etsy ,” which was developing a handmade market e-commerce service that was in the spotlight as a new business format, and “ Boohoo ,” an apparel company, began to develop pop-up shops in New York and became a hot topic.
Pop-up shops are generally opened for a limited period of time, such as a few days to a few weeks, and are opened in vacant spaces Industry Email List in stations, commercial facilities, and vacant tenants. The purpose of pop-up shops was not to sell products, but to demonstrate the manufacturing process of products, try on products, and expose events, etc., with an emphasis on topicality.
The development of pop-up shops, which do not carry out such sales and emphasize product advertising, has come to be seen not only overseas but also in Japan. However, recently, even from a global perspective, not only the development of limited-time pop-up shops, but also the development of permanent stores in real stores is becoming more common. We are beginning to see a strange trend of online-only companies returning to permanent stores, which are more expensive than pop-up shops and difficult to maintain.